Abstract
PurposeThis study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam.Design/methodology/approachAnalyses of variance and structural equation model are resorted to in this study.FindingsThe findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected.Originality/valueThe study offers insight into the linkage pattern of CSR, leadership, and brand equity in hospitals in Vietnam.
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