Abstract

In this chapter, we review the important CSR initiatives in Nigeria, Africa’s biggest economy and largest market for goods and services, to articulate the understanding and dynamics of CSR in sub-Saharan Africa. This is important to global CSR research which often neglects cross-national variations and peculiarity in CSR discourse. First, the concept of CSR is examined and contextualised in the developing countries (Nigeria). Next we look at the CSR initiatives in Nigeria, including those by MNCs, Small and Medium size enterprises (SMEs), the government, and international non-governmental organisations (NGOs). We also highlighted the key strategies employed by these initiatives, such as the use of Memoranda of Understanding (MOUs). Lastly, we critically examine the strategic intent of these initiatives, in order to provide recommendations for future initiatives.

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