Corporate Social Responsibility in Promoting Business Brand

Abstract

Whether a company undertakes social responsibility is a hotly debated topic. This paper aims to investigate the relationship between social responsibility and brand image for companies. The study in this paper is based on the report of Goodpaster, who emphasized the importance of corporate social responsibility (CSR) and other professors like Clark and Jonson with their studies analyzing profit-making as the only aim for the company. Theoretical insights from Freeman and Goodpaster are synthesized in the context of social responsibility, based on which a conceptual framework is thus proposed. Freeman defined of society as any group or individual who can affect or is affected by the achievement of corporate objectives. It is found if enterprises undertake corporate social responsibility, there will be more support, brand image will be improved, and social impact will be improved. This article provides a theoretical reference for corporate social responsibility.