Abstract
AbstractSince the first oil well was drilled in Nigeria, traditional economies have suffered neglect, and rural youths do not see a future for themselves in traditional industries livelihood (TIL). We examine the impact of corporate social responsibility of multinational oil companies on youths' participation in TIL. A total of 1200 youths were sampled across the rural Niger Delta. Results from the use of a logit model indicate a significant relationship between corporate social responsibility and TIL. The findings suggest increased general memorandum of understanding interventions in canoe carving, pottery making, cloth weaving, mat making and basket weaving to revive the traditional economic activities in Nigeria. © 2019 John Wiley & Sons, Ltd.
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