Abstract
The concept of corporate social responsibility constantly adapts to the needs of global business. Given the recent development of corporate social responsibility and sustainability ideologies, along with methodologies and criteria used to meet the standards of a “responsible” company, it becomes necessary to examine their realization in practice, by focusing on those responsible for the trends: the fortune 500 companies. This article addressed both of these needs by comparing the corporate social responsibility reports of Fortune Magazine’s Top 50 companies. The article tried to evaluate each company’s performance against a defined set of criteria in order to test for the didactic nature of the competitive relationships between Fortune’s Top companies and their influence on smaller companies. It then tried to answer three important related questions concerning corporate social responsibility now and in the future: 1) to what extent have Fortune’s Top 50 companies embraced the concept of corporate social responsibility? 2) What is their understanding of corporate social responsibility? 3) What are the current trends of corporate social responsibility? The article concluded with analyses of future trends that may assist companies to develop their corporate socialresponsibility practices on an ongoing basis. Key words: Corporate social responsibility (CSR), fortune 500, fortune’s top 50.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.