Abstract
The purpose of this research is to find out and clarify how the Corporate Social Responsibility (CSR) Communication Strategy in Maintaining the Company's Image at PT. Anugrah Argon Medica Bekasi City Branch. An insider at PT acted as the main informant in this research Anugrah Argon Medica Cab. Bekasi city. The research uses qualitative descriptive methods. This research uses a case study methodology. Researchers used data collection strategies, observation, interviews and documentation in addition to conducting in-depth exploration obtained from informants. The role of a good and targeted communication strategy for the company is one of the causes for maintaining a good image for the business. To fulfill CSR objectives at PT. Anugrah Argon Medica Bekasi City Branch in maintaining the company's image. Therefore, persistence, self-control, professionalism and knowledge of communication techniques for delivering and implementing CSR are required.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
