Abstract
Businesses today have realised that, in order to continue thriving, they have to adopt a more holistic and inclusive business model which has a direct correlation with business performance. Companies are now expected to discharge their stakeholder responsibilities and societal obligations, along with their shareholder-wealth maximization goal. The article is inferential descriptive in nature glimpse into the concept of CSR, The study analyze the CSR activities of 891 private and public sector Indian companies, their contribution to CSR, Correlation of sale and CSR spending, and relationship between company strategies with CSR activities. Article concludes with suggestive areas as scope for CSR for SME sector.
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