Abstract
The global health, economic, and social impacts of the coronavirus (COVID-19) pandemic are growing day by day. Over the past few months, first China, and now the whole world has been grappling with the effects of the COVID-19 pandemic in businesses, employees, customers, communities, and each other. The people worldwide are strongly committed to working together and supporting each other in every way possible during this critical period filled with fear and uncertainty. Grounded on stakeholder theory and corporate social responsibility (CSR) literature, the study attempts to explore business responses to the COVID-19 pandemic to support its vital stakeholders such as employees, customers, communities, and society as a whole through CSR initiatives. The study based on the contemporary phenomenon considered multi-items as data sources such as press releases, newsletters, and letters to shareholders, which were retrieved from the top 25 (the sample) corporations of the 100 Best Corporate Citizens-2019 (the population) in the United States’ respective websites on the internet. The outcomes of this research report that sampled companies show respect to their employees and focus on stewardship relations between corporations and customers and communities during the COVID-19 pandemic. It will have a significant theoretical application and practical implication on business duty to society and future research on CSR as a strong arm to deal with a critical disaster like the COVID-19 pandemic.
Highlights
“This is not just a public health crisis; it is a crisis that will touch every sector
corporate social responsibility (CSR) contributions were remarkable and helped vulnerable people to survive in society after various natural disasters and human failures ensued around the world such as the 2004 Asian Tsunami (Chong, 2009; Fernando, 2010), the 2005 Hurricane Katrina in the United States
The COVID-19 pandemic has people living in a goahead and penetrating time, it adversely affects the earth and causes shocks for governments, businesses, communities, families, and individuals worldwide
Summary
“This is not just a public health crisis; it is a crisis that will touch every sector. During a critical period like the COVID-19 pandemic disaster filled with fear and uncertainty, the people worldwide are strongly committed to working together and supporting each other in every way possible; the business communities are not exceptional. They should endure various initiatives to help their employees, customers, and communities during this crisis period through the diversified CSR programs as they did before. CSR contributions were remarkable and helped vulnerable people to survive in society after various natural disasters and human failures ensued around the world such as the 2004 Asian Tsunami (Chong, 2009; Fernando, 2010), the 2005 Hurricane Katrina in the United States CSR contributions were remarkable and helped vulnerable people to survive in society after various natural disasters and human failures ensued around the world such as the 2004 Asian Tsunami (Chong, 2009; Fernando, 2010), the 2005 Hurricane Katrina in the United States (Johnson et al, 2011; M. Zhao et al, 2015), the 2006 Central Java Earthquake in Indonesia (Hendarto, 2009), the 2008 Hurricane Ike in the United States (Wang, 2009), the Weather Damaged Crop in 2008 in the United States (Johnson et al, 2011), the 2008 Sichuan Earthquake in China (M. Zhao et al, 2015), the 2010 Haitian Earthquake (Madsen & Rodgers, 2014), the 2011 Great Eastern Japan Earthquake and Tsunami (Kouadio et al, 2012), and the 2013 Rana Plaza Collapse in Bangladesh (Begum & Solaiman, 2016; Hasan et al, 2017)
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