Corporate Social Responsibility Awareness, Firm Commitment and Organizational Performance

Evans Brako Ntiamoah,Priscilla Oforiwaa Egyiri,Michael Kwamega

doi:10.4236/jhrss.2014.22008

Evans Brako Ntiamoah, Priscilla Oforiwaa Egyiri + Show 1 more

Open Access

https://doi.org/10.4236/jhrss.2014.22008

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Abstract

In this research, we addressed the following questions that are becoming increasingly important to managers in the banking industry of Ghana: is there a relationship between corporate social responsibility (CSR) awareness, firm commitment and organizational performance? If yes, how is the relationship between these three variables? The study adopted both qualitative (case study) and quantitative methods respectively. Banks were selected to gather data, which was acquired from answers obtained from our administered questionnaire and also through interviews. The population of the survey constituted the management and non-management staff and customers of UT Bank Ghana and Barclays Bank Ghana Ltd in Ghana. Hypotheses of the study will be analyzed using correlation and regression. Results of the study show that there are high positive correlations between the constructs of corporate social responsibility (CSR) awareness, firm commitment and organizational performance.

Highlights

The study was conducted to examine the relationship between corporate social responsibility (CSR) awareness, How to cite this paper: Ntiamoah, E.B., Egyiri, P.O. and Kwamega, M. (2014) Corporate Social Responsibility Awareness, Firm Commitment and Organizational Performance
This section reports the statistical analysis of our data on corporate social responsibility
The study was conducted to examine the relationship between corporate social responsibility (CSR) awareness, firm commitment and organizational performance

Summary

Introduction

The study was conducted to examine the relationship between corporate social responsibility (CSR) awareness, How to cite this paper: Ntiamoah, E.B., Egyiri, P.O. and Kwamega, M. (2014) Corporate Social Responsibility Awareness, Firm Commitment and Organizational Performance. The study was conducted to examine the relationship between corporate social responsibility (CSR) awareness, How to cite this paper: Ntiamoah, E.B., Egyiri, P.O. and Kwamega, M. (2014) Corporate Social Responsibility Awareness, Firm Commitment and Organizational Performance. CSR initiatives have become a priority of the business organizations worldwide in the wake of increasing competition among organizations to win customers through establishing their goodwill in the society by way of undertaking social service activities including donations to charities, community outreach programs, efforts to improve employee diversity, and reducing environmental impact etc. Recent research has shown that the business organizations benefit from CSR activities as well since they enhance their image among their customers and increase their attractiveness to potential and existing employees (Prakash & Vera-Muñoz [2])

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