Abstract
In making the case for Corporate Social Responsibility the UK Government has argued that more transparency in the ways that companies address and manage environmental, economic and social issues can help improve relationships with employees, customers, and other stake holders (Department of Trade and Industry, 2004). The UK’s large food retailers are increasingly keen to report their commitment to CSR (Jones, et al., 2005) and while such reports can be accessed by various stake holders (Snider, et al., 2003) they are generally directed at share holders, investors, consumer pressure groups and policy makers rather than individual customers. This article offers a preliminary examination of the extent to which the UK’s major food retailers currently use CSR as a means of marketing to, and communicating with, customers whilst they are within their stores.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.