Abstract
This paper examines the relevance of corporate social responsibility and community relations on national development in this 21 century in Nigeria. The concept of corporate social responsibility emerged from the voice that required business community to examine the ethical or moral principles in order to minimize problems in the business environment and maximize the public good. It is also a social investment and an opportunity to portray goodwill within the organizational host communities. While, community relations is said to be a public relations activity that tends to foster and nurture good neighborliness with its host community in the reciprocal interests of all concerned. This paper employed empirical secondary data, and adopted corporate social responsibility theory and development communication theory. The finding of the study emphasizes that, it is evident to corporal bodies that unless there is conducive atmosphere in their locations, they cannot operate successfully. And recommends that the company official should understand the geo-political, geo-economic and geo-social behavours of the community concerned, in order to foster harmonious co-existence. Also, should not overlook the role of community relations in creating, promoting and sustaining a good community environment. Therefore, it concludes that, to effect proper development in Nigeria, corporal social responsibility and the community relations practice should be the organizational watchword in order to foster growth and development in Nigeria KEYWORDS : Corporal Social Responsibility, Community, Community Relations, Sustainable Development DOI : 10.7176/NMMC/83-06 Publication date :September 30 th 2019
Highlights
The term corporate social responsibilities of business refers to the obligations of businessman to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objective and values of our society
The doctrine of corporate social responsibility rests upon the idea that business should be conducted with concern for the effects of business operations upon the attainment of valued social goals, [Akande, 2008]
Roles of Corporate Social Responsibility in Community Development Ismail (2009), community is generally defined as a group of people sharing a common purpose, who are interdependent for the fulfilment of certain needs that live in close proximity and interact on a regular basis
Summary
The term corporate social responsibilities of business refers to the obligations of businessman to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objective and values of our society. This definition does not imply that businessmen as members of the society lack the right to criticize the values accepted in society and to work towards their improvement. Organizations should be managed in an economically sustainable way They keep to their agreements with suppliers in time, and remunerate their employees properly The Legal Component Besides the fact that society trusts businesses to have profit, it expects them to obey the law. Moral values or ethics denote the essence of the organization and its constituent integral parts
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