Abstract
AbstractThe current study intends to synthesise extant studies addressing corporate social responsibility (CSR) and sustainability in the tourism sector. It employed qualitative content analysis to present the research profile, prominent conceptual, qualitative and quantitative studies, research gaps and future research questions. The review results indicate that research on CSR in tourism is a promising area of study that is growing rapidly. This review captures conceptual, qualitative and quantitative empirical studies and divides them into themes based on two typologies. Typology 1 addresses the direct effect of CSR on employees, customers and business performance. Typology 2 highlights the moderated and mediated relationships of variables, including customer trust, identification, trust and value with CSR. The findings provide a unifying framework highlighting the importance of CSR engagement in building relationships with various stakeholders in the tourism industry context. This contribution is one of the first reviews to examine the growing research on the CSR agenda in tourism. The tourist industry should recognise stakeholders' roles and attempt to involve them in their CSR initiatives.
Highlights
As societal expectations towards the environment continue to evolve, companies have begun devising strategies for sustainable management practices
This review aims to address this gap by providing a critical appraisal of corporate social responsibility (CSR) in the tourism industry
The results reveal that CSR in tourism is an issue that spans multipletheoretical perspectives and requires the participation of multiple stakeholders
Summary
As societal expectations towards the environment continue to evolve, companies have begun devising strategies for sustainable management practices. The researchers read all 200 articles in their entirety (Bakker, 2010; Calabro et al, 2018) In doing so, they identified and eliminated studies that did not focus on CSR initiatives in the tourism industry. In the level of screening, we invited three researchers with experience in CSR to review the titles and abstracts of the retrieved studies for validity based on the conceptual background, inclusion and exclusion criteria (Khanra et al, 2020). The researchers performed this task individually before sharing the shortlisted articles. The profile enabled us to identify the publication trends, prominent outlets and contexts studied along with the prevailing
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