Abstract
This study explored the influence of factors on the implementation of corporate social responsibility (CSR) in companies. The study used a quantitative approach in which a survey was conducted. The final 250 among various respondents in the textile and garment industry were used. The final respondents were top-, middle-, and low-level managers in 250 small and medium enterprises (SMEs) in Vietnam. The results indicate that competitive context, social influences, the understanding of managers about CSR, and the internal environment of companies are the four drivers of CSR. In the four drivers, competitive context has the strongest impact on adopting CSR. The finding implies that stakeholders’ pressure influences SMEs in this industry because of the high expectations from international stakeholders.
Highlights
Corporate social responsibility (CSR) has had a long history of development in the world (Carroll 2009)
The research results indicated that competitive context, social influences, the internal environment of small and medium enterprises (SMEs), and the understandings of managers about CSR are the four drivers of CSR
Competitive context has the strongest impact on adopting CSR in SMEs
Summary
Corporate social responsibility (CSR) has had a long history of development in the world (Carroll 2009). It is practiced differently in countries because of the different contexts (Nguyen et al 2017; Omran and Ramdhony 2015; Gupta 2009). Current CSR research focuses on large organizations rather than small and medium enterprises (SMEs) (Jenkins 2006; Morsing and Perrini 2009). It is hard to use the theories and practices of large enterprises on SMEs due to SMEs’ characteristics (Davies and Crane 2010). There need to be more studies with findings which are useful and applicable to SMEs
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