Corporate social responsibility and organizational commitment: evidence from Kazakhstan

M Arslan,D Abeuova

doi:10.52821/2789-4401-2021-4-64-81

Abstract

Purpose: This study aims to analyze how Corporate Social Responsibility (CSR) affects employees’ organizational commitment.Design / methodology / approach: Data were collected through a self-administered survey questionnaire. A total of 230 complete questionnaires were obtained from restaurant employees in Kazakhstan. The Cronbach alpha, descriptive statistics, correlation analysis, and regression were employed to examine the association among corporate social responsibility and organizational commitment.Findings: The findings reveal that employees show more commitment to organization if involved in CSR activities. Results reveal a significant positive relationship of all four perspectives of CSR with organizational commitment.Practical and Theoretical Implications: This study sheds light on the reconsideration of CSR initiatives in developing loyal employees. This study also confirms the social identity theory and suggests that employees are social actors who join the organization if it best suits their self-interests, especially in context of CSR.Originality / value: Notwithstanding the significance of CSR awareness, several studies have explored customers’ and firms’ perceptions, whereas only a few studies have explored employees’ CSR perceptions.This study deepens the knowledge and aftermath of CSR from the employees’ perception. It is pivotal to know the employees’ perceptions of CSR activities for restaurant management because employees turn CSR statements into actions. According to our best knowledge, this is the first study that investigates the impact of CSR on the organizational commitment of service sector employees in Kazakhstan.

Highlights

Corporate social responsibility (CSR) has been a hot topic and gained evolving interests from the board of directors, regulators, and research scholars around the globe
Tsang [4] documented that “in the context of the hospitality and tourism industry, the concerns on corporate social responsibility (CSR) are a response to the guidelines established by the World Travel and Tourism Council and the United Nation World Tourism Organization (UNWTO), as well as the environmental awareness raised by the Green Hotels Association” [4, p.1143]
This study analyzes how CSR affects the organizational commitment of employees in the service sector of Kazakhstan

Summary

Introduction

Corporate social responsibility (CSR) has been a hot topic and gained evolving interests from the board of directors, regulators, and research scholars around the globe. Musgrave [2] found that more than 50 % of surveyed industry professionals argued the awareness and pressures from customers to involve in CSR activities. Tsang [4] documented that “in the context of the hospitality and tourism industry, the concerns on CSR are a response to the guidelines established by the World Travel and Tourism Council and the United Nation World Tourism Organization (UNWTO), as well as the environmental awareness raised by the Green Hotels Association” [4, p.1143]. Scholar found that potential employees consider and give weightage to CSR activities while finding jobs [6]. Despite its importance, this studies are limited to explore the effect of CSR and employee [7], and this area is still progressing. Several reports highlighted the importance and benefits of CSR activities in potential skilled

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