Abstract
This study empirically investigates the role of employees’ perceptions of CSR in improving their green behavior in the hospitality industry. In addition, this study investigates the mediating role of employee well-being and the moderating role of hotels’ environmental strategy in this relationship. Empirical analysis is performed in a cross-country setting using evidence from Pakistan and Italy. The study model is tested through PLS-SEM using survey data of 485 hotel employees. Findings from the overall sample and country-specific samples reveal that CSR is positively and significantly related to employee green behavior. Moreover, employee well-being serves as a significant mediator in the relationship between corporate social responsibility and employee green behavior, while hotels’ environmental strategy significantly moderates this relationship in the overall and country-specific samples. These results suggest that paradoxically, though the selected countries have different tourism implementation levels, economic development, and cultures, the employees’ perceptions of CSR and its effect on their green behavior do not vary significantly across both countries.
Highlights
variance accounted for (VAF) for the country-specific and overall samples are above 20% but less than 80%, which indicates that employee well-being (EWb) partially mediates the relationship between Corporate Social Responsibility (CSR) and employee green behavior (EGB) because the value of VAF is above 20% and less than 80% [72,73,74]
The present research was an attempt to empirically investigate the relationship between CSR and employee green behavior in the hospitality context in a cross-country setting (i.e., Italy and Pakistan)
This study tested whether employee well-being plays an intervening role in the relationship between CSR and EGB
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. The present research aids some incremental contributions to the hospitality industry in terms of CSR, employee green behavior (EGB), employee well-being (EWb), and hotel environmental strategy (HES). The present study explores CSR at the micro-level by validating the belief that socially responsible organizations can enhance the link between the employees and the organization, such that employees’ green behaviors at the workplace will be enhanced when organizations are more concerned about their employees’ well-being. The discussion regarding “if” and “to what extent” countries’ cultural differences matter in determining the CSR practices, EGB, and HES remains unclear [32] To bridge this gap, our study links CSR with employee green behavior (EGB) among hotel employees in two different cultural settings (i.e., Italy and Pakistan) having different tourism implementation levels, economic development, and cultures. These totally different contexts were deliberately selected in the hope of obtaining theoretical replication
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