Corporate Social Responsibility: An Outlook of Indian Financial Institutions

Abstract

Aims: The principal objective of this research is to discern the perceptions of Indian financial institutions towards corporate social responsibility and also attempts to be acquainted with the opinions of employees, customers and general public. Methodology: This paper reviewed the relevant literature on CSR and Indian financial institutions. The researchers designed four types of questionnaires and conduct in-depth personal interviews to collect the opinions of financial institutions, employees, customers and general public. The survey confined only to fifty financial institutions related to banking, insurance, mutual funds, and share-broking companies. The researchers used simple random and convenience sampling methods to gather the data from 100 employees, 200 customers and 200 general public. The collected data was analyzed with Microsoft Excel software and frequency distribution. This research is limited to the financial institutions only from the sectors of banking, insurance, mutual funds, sharebroking which are operating from the southern state of Andhra Pradesh in India. Results: The Indian financial institutions expressed almost hundred percent positive attitudes in implementing CSR towards all the stakeholders. Regarding CSR towards