Corporate social responsibility: a study on the performance of companies in the social dimension within the BM&FBOVESPA'S corporate sustainability index (2014-2017)

Abstract

Corporate Social Responsibility is a theme that has guided the management of companies towards long-term survival, since it reduces risks in production and operations, generates tax exemptions and consumer preference, provides better returns to shareholders and improves society by achieving social actions that bring benefits to the community. In this sense, the present work analyzes corporate social responsibility from the perspective of the social dimension, where its general objective is to demonstrate the performance of companies participating in the BM&FBOVESPA's Corporate Sustainability Index in this dimension, and from this to verify the level of commitment and the differences between them. Through qualitative analysis, there was a detailed exploration of questionnaires answered by three companies that are members of the index. The results show that none of the companies achieved the maximum performance, and that even though the three companies are part of the same index, their performances are quite diverse, revealing that the social dimension, despite receiving more attention in recent years, still requires greater commitment from the companies.