Abstract
The World Commission on Environment and Development in 1987 launched a Sustainable Growth program which was described into three significant concepts called economic, social and environmental sustainability. Sustainable growth works as a model under which communities can utilize resources efficiently, create new businesses to strengthen their economies, establish effective infrastructures, enhance the quality of life, and preserve the environment. Growth in terms of inadequate schools, few medical facilities, electrification and employment has been a challenge to communities. Corporate social responsibility can be used to approach the challenge. The study sought to establish the effect of socio-economic strategy on growth of community surrounding Muhoroni Sugar Company in Kisumu County, Kenya. The study was anchored on corporate social performance theory, with a target population of 13,664 residents, used descriptive research design and stratified random sampling technique to select 121 respondents. Data was analyzed using descriptive and inferential statistics with the aid of the Statistical Package for Social Sciences. The analyzed data was presented in form of pie charts, percentage and frequency distribution tables. The study found out that socio-economic strategy affects growth of community. In conclusion, the company needs to implement socio-economic programs in order to improve schools, health facilities and facilitate creation of employment. Keywords: Corporate Social Responsibility, Strategy, Growth DOI: 10.7176/EJBM/13-12-03 Publication date: June 30 th 2021
Highlights
Sustainable growth is a process of satisfying human development goals to support the society and the economy and there is need to focus on economic development and social elements as argued by Hohnen and Potts (2007)
People acknowledge that the current trend on economic development is unsustainable and public awareness, training and education are the fundamentals for a sustainable society (Ismail, 2009)
According to Blewitt, (2015), sustainable growth is regarded as a model under which communities can utilize resources efficiently, create new businesses to strengthen their economies, establish effective infrastructures and enhance the quality of life
Summary
Sustainable growth is a process of satisfying human development goals to support the society and the economy and there is need to focus on economic development and social elements as argued by Hohnen and Potts (2007). It can assist the United Nation Foundation to attain the eight Millennium Development Goals established in the year 2000 (Lahiri and Pal, 2009). Sustainable growth is enhanced through training of the community as in the Philippines as argued by Ismail (2009). The growth is enhanced by Non -governmental Organizations buying school textbooks and lab equipment (Kamencu, 2013) and promoted through offering of scholarships by universities and banks (Ndegi, 2014)
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