Abstract
Corporate Social Responsibility refers to the business’ role in providing Sustainable Development through fair and appropriate relationships with its stakeholders. This study aimed to describe and analyze the CSR evolution in two subsidiaries within the same group, one located in Brazil and other in China. In general, observed similarities in CSR evolution. In both companies, the order in which the dimensions received incentives was the same, first the economic, then the environmental and lastly the social dimension. However, some differences were noted, such as the initial situation of dimensions and the time to consolidate the pillars. In Chinese company, the initial situation about environmental and social dimension was worst. Other point refers to time toward CSR. In Brazilian’ subsidiary, the CSR evolution occurred slower. The last point refers to requirements of second order, given the non-observance of these in both subsidiaries.
Highlights
Despite the emergence and importance of the Sustainable Development worldwide, in some countries there are still problems that hinder the evolution of this issue, especially in emerging contexts
In order to analyze the evolution of these events, the Path Dependence phenomenon is discussed in the second section
Brazil was characterized throughout its history, by building of a society marked to a high degree of socioeconomic inequality, since millions of Brazilians didn’t have rights to benefits achieved during the development process (Abreu, Castro, Soares, & Da Silva Filho, 2012)
Summary
Despite the emergence and importance of the Sustainable Development worldwide, in some countries there are still problems that hinder the evolution of this issue, especially in emerging contexts. By adopting attitudes that positively impact society in economic, social and environmental terms, companies have an important role in sustainable development in emerging countries. In this sense, CSR appears as an alternative to the heavy social demands and limited capacity of government institutions to act in relation to these problems (Steurer, Langer, Konrad, & Martinuzzi, 2005). The paths traced by multinational corporations have been varied, especially with regards CSR in developing countries (Jamali, 2010). This study seeks to understand the evolution of the efforts made by internationalized companies on behalf of society, in the three pillars, economic, social and environmental, that support sustainable development. Some final thoughts are expressed regarding this research
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