Abstract

This study aims to investigate how corporate social and environmental strategy can contribute to corporate social and environmental reporting (CSER) in the plantation industry in Indonesia. This study employed a case study approach by using semi–structured interviews to collect data from Indonesian plantation companies listed in the Indonesia Stock Exchange (IDX) and state–owned plantation companies that included CSER in their annual report. The motivation of CSER implementation in Indonesian plantation companies was influenced by proactive and reactive strategies. The corporate social and environmental strategy of proactive principles would publish CSER due to the social discretion beyond the regulatory requirements or pressure of certain stakeholders, and prior to any negative information being received by the public. Moreover, the corporate social and environmental strategy of reactive principles would also publish CSER to meet stakeholders’ needs and demands, obtain good corporate image and reputation, and avoid negative impacts (e.g., harm, hazards, mishap, complaints, etc.). Therefore, corporate social and environmental strategy can contribute to CSER depending on whether the company has proactive or reactive principles. This research contributes to the knowledge of social accounting literature in which CSER practices can be influenced by corporate social and environmental strategy.

Highlights

  • In recent years, the global awareness of social and environmental issues has increased and it affects firms’ perspectives on their social and environmental sensitivity (Jayanti & Gowda, 2014; Weng et al, 2015)

  • The findings of this study showed that the motivation of Corporate Social and Environmental Reporting (CSER) can be underpinned by a proactive or reactive strategy

  • The corporate social and environmental strategy of reactive companies can influence CSER adoption when they are pushed with regulation, laws, pressure, complaints, and protests by certain powerful stakeholders

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Summary

Introduction

The global awareness of social and environmental issues has increased and it affects firms’ perspectives on their social and environmental sensitivity (Jayanti & Gowda, 2014; Weng et al, 2015). Corporate Social and Environmental Reporting (CSER) is exhibited through corporate social and environmental disclosure. Due to the multiple benefits of applying CSER, some studies investigated the best corporate social and environmental strategy to enhance the adoption of this reporting. A reactive company only implements social and environmental practices to respond to the demands of common stakeholders, whereas a passive company does not (Torugsa et al, 2013). Based on this explanation, passive principles are not suitable to support the implementation of this social and environmental disclosure. Only proactive and reactive strategies can probably improve CSER practices

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