Abstract

Drawing from fieldwork and thematic content analysis, we examine corporate responses to allegations of environmental misconduct surrounding a decommissioned zinc smelter plant in Blackwell, Oklahoma. Environmental grievances center on health effects associated with exposures to lead, cadmium, and arsenic and local activists charge the responsible company, Phelps Dodge, with pandering to local city officials and state regulatory agencies. Local citizens and their lawyers accuse the company of compromising public health and environmental safety by conducting improper soil samples and neglecting proper cleanup of resident homes and public spaces. Findings indicate that Phelps Dodge responded to charges of organizational misconduct by engaging in a strategic campaign of organizational impression management that included the development of a “good neighbor campaign,” the establishment of a community outreach program to promote their voluntary environmental remediation efforts, and the diffusion of responsibility through the identification of alternative exposure scenarios.

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