Corporate reputation management

Abstract

Abstract This doctoral dissertation analyzes tools to achieve a better corporate reputation management. For this purpose, the first chapter presents through a literature review, the advantages that a good corporate reputation provides and that justify the study of instruments for its management. The second chapter analyzes and contrasts the effect of enterprise risk management on corporate reputation, as well as it studies the role of the audit committee as supervisor of the company's risk management system and as guarantor of corporate reputation. Results from chapters three and four confirm that corporate social responsibility performance is a driver of corporate reputation, while showing that both the national culture and the quality of corporate social responsibility reporting, affect the intensity of the impact of corporate social responsibility performance on corporate reputation. Keywords: corporate reputation; enterprise risk management; audit committee; corporate social responsibility; national culture.