Abstract
One of the most significant intangible organisational assets is reputation. It's a complicated phenomenon that needs to be handled carefully. In fact, it has been proven that an organization's reputation is a prerequisite for individual stakeholders' willingness to participate in a relationship with it. This essay seeks to clarify the communication tactics that should be utilised to restore an organization's reputation that has been harmed by a problem. A case study of postal currier services was used to demonstrate how a problem might lead to a negative reaction from stakeholders. In maintaining an organization's reputation, the essay stated that addressing the issue immediately, developing inclusivity among employees, and organisational commitment as a corporate citizen are all vital.
Highlights
The internal and external impressions of an organization's stakeholders determine its corporate reputation
Consider your reputation." The complete appraisal of an organisation by its internal and external stakeholders based on its prior actions and the likelihood of future behaviour is known as corporate reputation
The problem started when the website crashed several times owing to high traffic, prompting people to criticise the organization's dependability on social media.After additional examination, it was discovered that the system was at fault: it only enables bookings three days prior to the scheduled appointment date, which is unknown to all internal workers except the IT department
Summary
The internal and external impressions of an organization's stakeholders determine its corporate reputation. Social, and environmental factors all have an impact on a company's reputation over time. Corporate reputation is viewed as an intangible asset of the organisation based on beliefs, impressions, perceptions, and knowledge. Corporate reputations were shaped by how stakeholders perceive the company. A company's corporate identity is essential for achieving a positive business reputation. This entails establishing preparations for how the organisation were portrayed to external stakeholders in terms of corporate image design [3]. Provide value: It is critical to provide good value to stakeholders and the general public since it aids in the development of a positive reputation for the company, in the maintenance of a network. Effective communication: Professionally, consistently, and succinctly express the company's vision, mission, and critical information
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