Abstract
Corporate reputation is a complex subject, and this book attempts to do justice to it by being expansive in its scope. Corporate Reputation Decoded covers a wide range of concepts and practices associated with reputation building, including reputation measurement, corporate governance legislation, leadership issues, government lobbying, crisis management, media handling and digital influencing, while situating it in the Indian context, illustrating the antecedents, processes and consequences of corporate reputation. Even as it provides an overview of key concepts and tactics for building, maintaining and restoring corporate reputations, the book refrains from drawing a road map of the process, allowing readers to assess and evaluate for themselves the benefits and drawbacks of various tactics.
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