Corporate relationships in integrated business: key challenges and areas of improvement

Abstract

The content of the terms «corporate relations» and «corporate policy» has been clarified, and the principles of rational organization of corporate relations in domestic companies have been systematized. The main tasks of management to improve corporate policy using the system of corresponding regulations (standards) have been formed. Recommendations are given to improve the practice of strategic business planning in terms of key functional areas of business. Methodical approach to evaluation of corporate synergy in integrated structures is proposed.