Abstract
This study has analyzed how 295 chief executive officers formulated their overall corporate strategy. The analyses reveal the insights of the practising chief executive officers about the strategic mixes of functions (marketing, finance, production, etc.) and the strategic configurations of functions which they perceived strategic for the accomplishment of their particular firm's major objectives and goals. The web of interrelationship among primary and supportive functions (i.e. configuration of functions) provides a different approach to the study of overall corporate strategy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
