Abstract
All company employees in the transport and distribution industry should be marketing‐oriented. The importance of PR and marketing practices and strategies for the industry are analysed and the concept of competitive benchmarking is introduced with a step‐by‐step exercise.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Physical Distribution & Logistics Management
Paper Title
Journal
Date
