Abstract
Traditionally, financialists have based their work on the standard assumption that agents are fully rational, self-interested, and maximisers of expected utility. However, researchers are increasingly recognizing that the psychological biases of managers may affect decision-making and outcomes in corporations. Behavioral Finance (BF) and Behavioral Corporate Finance (BCF) examine the effects of managerial and investor psychological biases on firm’s corporate finance decisions (such as investment appraisal and capital structure). This study investigates professional corporate managers’ behavior across decision settings. Specifically, manager’s decisions to take or avoid risk are investigated when evaluating data. The study also, examines the factors which may affect the manager’s tendency towards risk taking or avoiding. Therefore, the relation between Education, Specialist in Education, experience, capitals of the company, understanding financial concepts and the degree of risk aversion has been examined in different business sector in Jeddah area, KSA.
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