Abstract
This article advocates the development of an international perspective in the study and application of issues management. The radical political and economic changes occurring throughout the world in the last four decades have resulted in a world economy and the globalization of corporate business. Nevertheless, our study of issues management has largely ignored such an environment, and is based on narrow political, economic, social, and cultural assumptions and perceptions. Issues management in an international environment requires that the research function of the process be continual and self-critical, localized to draw on indigenous expertise and insight, comprehensive to include social and cultural beliefs and practices as well as historical cases and trends, interpretive, chronicled and catalogued for accessibility, and cybernetic to encourage public exchange. Also proposed is an action determinant matrix approach to classifying issues and quantifying the potential impact of an issue so corporations can determine appropriate actions, if any.
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