Abstract

The article is devoted to the development of the corporate identity of the infographics of the student government of the Higher School of Folk Arts (Academy). The characteristics of different types of logos are analyzed, their weaknesses and strengths are identified; a set of elements and colors for the logo of the student council and the logos of the student council committees are developed. Style bearers are being identified, souvenir projects are being developed. Special attention is paid to the design of the final version of the logo of the Student Council of the Higher School of Folk Arts (Academy), the analysis of factors affecting the visual perception of logos and their application in the student environment.

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