Corporate environmental policy in Shell

Abstract

In the last decade there has been a radical change in public attitudes to the environment—a change initiated by a young ‘green’ movement, which, years ago, was trying to make its real concern heard in both government and industry. Governments were seen to have little concern for the environment, and industry was typecast in the role of the dirty polluter. Most significantly, the three parties were seen as sitting in separate camps. Over the years, however, we in industry were forced to think our actions through towards their logical environmental conclusion. We were forced to develop an environmental appreciation which we did not have some time ago. In turn, the environmentalists and governments started to realize that industry is an essential player in society, and that balances can be struck which benefit both society and the environment. We have much to be grateful to these green pioneers for, even if we sometimes find that difficult to admit. This process resulted in industry, government and the ‘green’ movement learning to talk to each other. Dialogue, is most important if we are to ensure the continuation of a world fir for our children and grandchildren to grow up in. Dialogue ensures that the tide of change continues. In that process business should become part of the environmental solution, the provider of the resources needed to improve our world for the better rather than being portrayed as the problem.