Abstract
The study evaluates the effect of corporate entrepreneurship (measured by innovation, proactiveness, risk-taking, strategic renewal and corporate venturing) on the non-financial performance of manufacturing firms in Nigeria (measured by market share and employees satisfaction). The study employed survey research design, through the administration of structured questionnaire to management staff of eight manufacturing firms in Nigeria. The findings revealed that innovation, risk taking, proactiveness, strategic renewal and corporate venturing are all significantly related with manufacturing firms’ non-financial performance. It can therefore be concluded that corporate entrepreneurship (CE) elements (risk-taking, innovation, corporate venturing, proactiveness and strategic renewal) enhance manufacturing firms’ non-financial performance (market share and employees’ satisfaction). It is recommended that manufacturing firms should employ CE elements towards the enhancement of their non-financial performance.
Highlights
The importance of the manufacturing sector of Nigeria economy cannot be overemphasized
The findings revealed that innovation, risk taking, proactiveness, strategic renewal and corporate venturing are all significantly related with manufacturing firms’ employees’ satisfaction and the enhancement of their market share
The study evaluates the effect of corporate entrepreneurship on the non-financial performance of manufacturing firms in Nigeria, using survey research design
Summary
The importance of the manufacturing sector of Nigeria economy cannot be overemphasized. Most of the studies employed financial performance measures; the effect of CE on the nonfinancial performance of the manufacturing firms in Nigeria appears not to have been fully explored. Ibrahim and Lloyd (2011) opine that high performance on non-financial performance measures tend to enhance the future financial performance of firms. In addressing this research gap, this study examines the effect of CE (measured by risk-taking, proactiveness, innovation, strategic renewal and corporate venturing) on the non-financial performance (measured employee’s satisfaction and market share) of manufacturing firms in Nigeria. The objective of the study is to examine the effects of innovation, risk-taking, proactiveness, strategic renewal and corporate venturing on the market share and employee’s satisfaction level of manufacturing firms in Nigeria.
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