Corporate Culture Narratives as the Performance of Organisational Meaning

Abstract

This case study is informed by a call for new ways to analyse the enactment of organisational culture using discourse analysis and researcher reflexivity. The colliding research approaches used in this paper open up cultural symbolic data for analysis in ways that allow participants to reflect on their own organisational experiences. The methodology that is employed examines corporate culture narrative from a multifaceted viewpoint to show ways in which organisations seek to maintain their structure and identity in the marketplace. The study draws on narrative and performance methods to show how perceptions about organisational reality can be reinterpreted and communicated in the context of corporate cultural identity and enterprise risk management.