Abstract
This article examines the collaboration between PT Pertamina Patra Niaga Integrated Terminal Wayame (IT Wayame) and the traditional community of essential oil distillers, Bunga Tani, in Wayame village, Ambon City, Maluku Province. The study uses the Participatory Rural Appraisal (PRA) method to analyze how corporate involvement can transform traditional production methods, improve product quality, and create new market opportunities for rural communities. Through a five-year empowerment program, IT Wayame provided critical support, including the introduction of modern machinery, construction of permanent production facilities, and assistance with legal certifications, which enabled Bunga Tani to meet broader market demands. The partnership resulted in a 35% increase in production capacity and income within the first year, demonstrating the potential of business-community synergy to promote economic growth while preserving cultural heritage. This case study highlights the effectiveness of a bottom-up approach to community empowerment, ensuring that development initiatives are aligned with local needs and potential, ultimately contributing to sustainable economic development in rural areas.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Scientific Research and Management (IJSRM)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
