Corporate Citizenship Consideration at IMCL: A Case Study

Abstract

Indus Motor Company Limited (IMCL)1 was playing a role in helping the underprivileged communities living in the surroundings of it to help them meet health and education challenges since the inception of the company in 1989. It is from the year 2006 that corporate social responsibility (CSR) got a central place among the IMCL’s activities with the provision of 1 per cent of profit before tax (PBT) annually. In the last 5 years, IMCL has contributed ₹ 200 million in CSR activities. Besides, IMCL has been at the forefront on the call of the nation in need. It has been actively engaged in the relief efforts of rehabilitating the sufferers, of the earth quake in 2005, those effected of the war on terror in 2007/2008 and to the survivors of the 2010/2011’s devastating floods in the country. IMCL’s has set unique examples of CSR in the sense that it has planned community development, environment protection measures and research on the road safety, and traffic congestion under its ‘Concern Beyond Cars’ programme in the light of United Nations Global Compact Pakistan Local Network’s (UNGC)2 10 principles. This case study was sponsored by the UNGC. The case deals with the IMCL leader’s concerns which were beyond making cars. The leader of the company chalked out a path for discharging the company’s CSR in non-traditional way by having programmes for Road Traffic Injury Research Project in collaboration with the specialized health and engineering institutions along with other social development projects.