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Abstract
Coronavirus disease 2019 (COVID-19) pandemic is continuing to have severe effects on tourism-related industries, as safety precautions have become essential to follow. Based on this, this study aims to explore the role of perceptions of the tourist of safety in tourism destination choice with the mediating effect of tourist trust (TT) in the context of the Chinese tourism sector. In addition, this study considers improvements to safety measures for sustainable tourism and the benefits of the technology transformation in the travel industry because of COVID-19. For this study, a quantitative approach was used, and data were collected through convenient sampling. The questionnaire was measured on a 5-point Likert scale, and a cross-sectional approach was adopted for data analysis. The findings of this study show that the effect of the perceived safety of the social environment, perceived safety of facility and equipment elements, perceived safety of human elements, perceived safety of management elements, and perceived safety of natural environments is significant and positive on the tourist destination choice (TDC). In addition, TT is a significant mediator between these elements and TDC. Furthermore, this study concluded that COVID-19 had increased travel anxiety, with particularly negative effects on the Chinese tourism sector, but that the adoption of perceived safety measures could be beneficial in regaining TT for traveling, eventually giving tourists confidence in choosing their traveling destination.
Highlights
Disastrous economic impacts of coronavirus disease 2019 (COVID-19) are spread worldwide, and China is not exempted from those impacts
Hypothesis 8 predicts that the mediating effect of tourism trust between the relationship of perceived safety of facility and equipment elements (PSFEs) and tourist destination choice (TDC) is non-significant (β = 0.073, t = 1.888 < 1.96, p = 0.059 > 0.05), rejected hypothesis 8
Hypothesis 11 predicts that the mediating effect of tourism trust between the relationship of perceived safety of natural environment (PSNE) and TDC is significant (β = 0.116, t = 3.204 > 1.96, p = 0.001 < 0.05), accepted hypothesis 11
Summary
Disastrous economic impacts of coronavirus disease 2019 (COVID-19) are spread worldwide, and China is not exempted from those impacts. In the early days of the crisis, adverse economic effects caused by COVID-19 extended beyond Hubei borders (where the virus originated), with the closure of more than 70,000 theaters and major airlines, significantly disrupting tourism activities. This disruption soon spread globally; by using an estimated modeling approach, Bloomberg economists anticipated a 0.42% decline in the GDP of the world in the first 3 months of 2020, resulting from expected economic losses because of many countries fighting outbreaks (Ayittey et al, 2020)
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