Core Competence And Sustainable Competitive Adventage Of Small Silk Weaving Industries (SIs) In Wajo District, South Sulawesi

Abstract

The effect of core competences on small industries (Sis” competitiveness have been widely studied; however, very little studi connectedness between the research and practical use within SIs, specially within the framework of the development of regional competitiveness. The aim of this study is to identify and determine core competence and sustainable competitive advantage (SCA) of the small silk weaving industries in Wajo District, and to formulate its road map development. Data and information are collected using several instruments: questionnaire, depth interview, and public consultation through Focus Group Discussion (FGD). Getting core products of SIs was done by using analysis of tree diagram and expected value (TEV), the identification of core competence and source of sustainable competitive advantage was done by using value chain analysis and criteria of the SCA, and developing of core competence development was done by using gap analysis, SWOT, and Porter's generic strategy.The results of this research indicate that silk weaving was selected through public consultation and TEV analysis as a core product of SIs in Wajo District. The core competence and the SCA of the core product was operating activities, namely process of lusi (wrap silk yarn) and Pakan (weft silk yarn) preparation that producing designs and motifs or pattern typical of Wajo silk weaving For the medium term planning (2011-2016), the core competence development will focus on the development of designs, colors, and uniqueness of new motif for clothing materials and interior accessories materials and souvenirs.