Cordel and Canção in Today's Brazil

Abstract

In the open-air markets of Northeast Brazil, folk poets still sell the stories in verse called folhetos or literatura de cordel, which came to Brazil from Portugal almost five centuries ago. Until only about a hundred years ago, most cordel stories found in the Northeast originated either in Portugal or Rio de Janeiro. Toward the end of the nineteenth century, however, Northeastern poets began publishing large numbers of booklets with a distinctly regional flavor. These authors would then suspend their verses along strings for display in local marketplaces, chanting one or another story out loud in an effort to attract potential customers. Although the tales were known to rich and poor alike, the great majority of the poet's customers were always associated with subsistence agriculture. These persons, who were often illiterate, might choose a story on the basis of the poet's oral presentation or an appealing cover illustration. They would then take home their purchases to a friend or relative who would read aloud the tale for the group.