Copywriting Marketing in Reaching the Target Market

Abstract

The government, in collaboration with relevant agencies, implements programs aimed at enhancing the competitiveness of business actors and equipping them with the necessary skills for business development. One such organization in Bandung Regency is the Independent Karsa Entrepreneurs Association, which operates under the guidance of the Industry, Trade, and Cooperatives Service in Bandung Regency, West Java. The association comprises members engaged in various sectors, including snack products, knitwear, clothing, and more. This article presents the findings of a research study conducted on copywriting marketing training and its effectiveness in reaching the target market. The study aims to analyze the members’ understanding of copywriting marketing training, encompassing its forms, benefits, elements, and writing style. A descriptive research method was employed to gain a deeper understanding of the challenges associated with copywriting marketing training in effectively reaching the target market. Data for the study was collected by distributing research questionnaires to 30 group members who participated in the training. The sampling technique employed was census, ensuring the inclusion of all association members as research respondents. The results revealed that the association members possessed a high level of knowledge regarding the forms, benefits, and elements of Copywriting Marketing. They also demonstrated a strong understanding of the writing style required to effectively reach the target market through Copywriting Marketing strategies.
 Keywords: copywriting marketing, target audience, SME Entrepreneurs Association.