Copyist or Creative? The Emergence of the Woman Fashion Artist in Britain, 1880–1920

Abstract

Abstract The period between 1880 and 1914 was a critical time for the redefinition of high fashion as a form of art, with couture garments displayed at international exhibitions and couturiers like Paul Poiret claiming the legal protection applied to artworks for his fashion designs. At the same time, a massive expansion in illustrated journals and catalogs selling mass-produced garments offered new possibilities for graphic artists, including women trained in the applied arts by public and private colleges. These trends intersected in the figure of the female “fashion artist,” who conceived new designs or presented them to the public—but did not stitch them. In some cases, this person was a designer working for a dressmaking firm or sample house, while others were copyists of existing garments. This article will analyze surviving documents produced by British women fashion artists; examine the life cycle of fashion artists, as revealed in census data; analyze the pathways for training and career development; and consider the ways in which fashion artists were discussed in women’s magazines, both as role models for employment and as fashion mediators.