Abstract
This study investigated the perceptions of a newspaper staff and its audience concerning the news selection process for the content of the newspaper. The coorientation model was used to determine the accuracy of the perceptions and the extent to which the news staff projected its own news story selection preferences on to the audience. The data were inconclusive regarding a projection of the news staffs preference on to the audience, but did indicate the news staff was able to accurately predict its audience news selection preferences.
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