Coordination Model of Consumer Information Sharing in the Online Tourism Supply Chain

Abstract

This is a study of the coordination model of consumer information sharing in the tourism supply chain with e-commerce platforms as the core. On the basis of considering the risks, a game theory is used to explore the information sharing effort level and the output profit of the tourism supply chain under both, centralized decision-making and decentralized decision-making. Finally, numerical simulation is used to verify the model and put forward a method of coordination for all parties in the tourism supply chain to achieve maximum profit.