Abstract
The present study addresses the absence of strategic management and efficient coordination of activities, which currently is a common scenario for Brazilian agricultural cooperatives. If the cooperation enforces these elements, it results in capitalization for the cooperative and valuation of any Brazilian agricultural commodity for export. This study intends to present a strategy for product valuation employed by one of the main Brazilian coffee cooperatives in order to stand out among the national and international environment of coffee commercialization. Additionally, the process of strategic reorganization of the internal structure of the cooperative over time revealed that the cooperative adopted actions aimed at internationalization, which places our research object under theories of organization and Business History as a source of interpretation of this reading.
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