Abstract

The development of rural areas requires the adoption of technology innovation and market approach strategies without departing from the specific features of local production systems, such as agricultural practices and the wealth of knowledge of operators. It is even better the exploitation of these resources to characterize the competitive positioning of territorial systems. In this framework, the cooperative Rinascita, which works in an internal rural area of Sicily region (Southern Italy), represents an attempt to maintain agricultural activities, traditions and rural culture as well as to promote and contribute to the development of the area by giving value to and promoting, a typical local production: the “pomodoro siccagno”. Such type of tomato, not a very remunerative kind of product, is grown in areas where alternative crops are few or not available. The aim of the paper is to investigate, through the empirical analysis of a case study, on the capacity of the agricultural cooperative sector to undertake innovative processes and to activate multiplicative processes of local development. The importance of the cooperative Rinascita is real and outstanding: despite being still quite modest in terms of quantity of processed tomato and turnover, it has allowed the members of the cooperative to process and directly sell their tomato, freeing themselves from commercial intermediaries operating in the area.

Highlights

  • When we look at the data of the last general censuses of agriculture (ISTAT, 1985; 1993; 2002; 2012) for the district we are studying from 1982 to 1990, we witness a 30% increase of the area devoted to tomato production

  • When we turn to another source, SOPAT (Operating Peripherals Sections for Technical Support) No 56 of Alia, we find that it estimated in the area for the year 2000 a total tomato cultivation of 900 hectares, substantially higher than ISTAT’s data

  • The case study of the present work -the cooperative Rinascita- operates precisely in such a Sicilian internal area, in which despite a positive trend in terms of area devoted to tomato production in the 1990s we witness a negative trend in the following years

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Summary

Introduction

Current handicaps of rural areas, including geographic marginalization, exodus of young people with consequent population aging and erosion of human and social capital, are counterbalanced by the strong acknowledgment of the contribution that rural areas give to the maintenance and improvement of quality of life and cultural identity Such opportunities can result in development opportunities as far as rural areas are able to innovate their productive offer, associating products and services with local resources, community cultural identities, local tourist attractions and landscaping resources. The development of rural areas requires the adoption of technology innovation and market approach strategies without departing from the specific features of local production systems, such as agricultural practices and the wealth of knowledge of operators (van der Ploeg, 2006) It is even better the exploitation of these resources to characterize the competitive positioning of territorial systems (Furesi and Madau, 2014). Past research has evidenced that the immaterial resources underlying relationship economics –social capital in particular– can contribute to reducing the socio-economic marginalization of structurally weak rural areas (Benedetto, 2011; Marquardt et al, 2012)

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