Cooperation between the Russian Animation Industry and Asian Partners

Abstract

One of the main trends in the development of the Russian animation industry is the intensification of international cooperation and promotion on international media markets. Russian animators are developing different forms of international cooperation and co-production in the context of the economic crisis, financing problems, lack of second-tier personnel and production capacities, as well as national distribution problems. In the situation of a weakening relationship with European partners, there is an increase in cooperation with Asian companies.
 The leading role is given to cooperation with China, due to the policies pursued by the two countries and close cultural interaction supported at the intergovernmental level. Russian companies are moving from outsourcing in film production to other forms of interaction, such as co-financing of projects and co-production. The essay analyzes the co-production experience of such leaders of the Russian animation industry as Riki, KinoAtis and Wizart Animation.
 Co-production with foreign companies involves a number of problems caused by cultural, mental, legal and organizational differences. Still, it combines financial efforts and consolidates technical capabilities, raising the quality of films to the world level. Co-production also stimulates international distribution and reduces financial risks, opens up opportunities to conquer new markets and overcome the systems of quotes that exist in some countries. In the Russian animation industry, the number of co-produced films demonstrates a tendency to increase. The development of various forms of interaction between the Russian animation business and foreign partners and the presentation of coproduced films on international media markets contributes to the formation of Russias positive image and promotes its national interests, lifestyle and culture, affirming animations long-standing status of a soft power asset.