Abstract
Chapter 6 investigates how food trucks have positively transformed Columbus’s city image. The chapter expands to the scale of the city to show how urban branding and the influx of gourmet food trucks has eased the acceptance of taco trucks. Since city boosters rebranded Columbus as “a smart and open city,” food trucks have become markers of ethnic diversity that enhance the city’s cultural capital. However, taco trucks somehow still seem to be missing from the city’s central consumption spaces. This chapter evaluates why that is, arguing that white privilege most often favors the boutique food truck variety, which systematically excludes traditional taco trucks from primarily public spaces and places.
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