Abstract
For the English abstract and full text of the article please see the attached PDF-File (English version follows Russian version).ABSTRACT The article substantiates the stages of divergence of value management in supply chains, a sequence of formation of the final consumer’s relation to the acquired and used value is developed, a methodical approach is proposed to transform the flows of products and services into value flows. The purpose of the research is to clarify the essence of the value of the final consumer of products and services that are the subject of marketing research, and also the formation on this basis of necessary prerequisites for adjusting the theory and the methodology of logistics as a concept of enterprise management. Keywords: value, flow, final consumer, logistics, divergence, supply chain, transformation.
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