Abstract
ABSTRACT Social media are essential to radio station communications, including program personalities who use social platforms to connect with their listeners. Social networks allow program hosts to feature a behind-the-scenes glimpse of the station and staff, photos and videos, and afford the audience a way to give feedback. This study used proxemics theory and conversational style through coding and linguistic analysis (LIWC) to examine how personality radio hosts in the US were connecting with their audiences through Twitter. Using a quantitative and qualitative mixed methods approach, the study found that tweets exhibited implicit and explicit content on the two dimensions of closeness and distance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
