Abstract
Automobile Industry is one of the important pillar industries in China, as the growth of living standard, China has really stepped into “automobile society”. China, as a new-coming country for automobile industry, encounters problems in developing automobile industry in market competition, technological innovation, environmental protection and individual demand. Chinese automobile industry should take cultural and creative convergence as a new idea and new measure for innovative development. To combine cultural and creative results to build automobile culture for enterprises, converge cultural and creative elements to promote innovation for automobile industry, absorb cultural and creative idea to broaden the product connotation, interpenetrate cultural and creative tactics to automobile industry marketing are not only the reform path for current automobile industry but also the developing direction for it.
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