Abstract
In this chapter the focus is on Convention and Visitors Bureaus (CVBs). It brings together academic literature on destination management, intermediation, and the meetings-and-events industry, and compares and contrasts that literature with professional opinion and practice. The chapter presents the origins of CVBs and then clarifies their definitions and institutional forms. It argues for the importance of the intermediation role of these key actors and highlights specific CVB functions in relation to the destination. The chapter presents tools to be implemented in order to fulfill those roles and recommends solutions to help CVBs face emerging challenges.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
